What are Edmonton customers actually spending the most on in 2026?
We looked at current SOURCE Edmonton sales performance by revenue to see which adult product categories are leading the way.
The actual dollar figures remain private, but the ranking gives a useful snapshot of what local shoppers are choosing right now.
Edmonton's Top 5 Adult Product Categories in 2026
Ranking based on current 2026 SOURCE Edmonton sales performance by revenue. Specific sales figures remain private.
What the Ranking Actually Tells Us
The most notable result is at the top: male masturbators currently lead the five categories in SOURCE Edmonton sales revenue.
That does not necessarily mean customers are buying more units than every other category. Revenue rankings can also reflect differences in product price, product mix and the kinds of products customers are choosing.
What the ranking does show clearly is that male pleasure products are a major part of current SOURCE Edmonton sales — not a niche category sitting behind more traditional adult-store staples.
#1 Male Masturbators
Male masturbators take the top spot.
The category has grown well beyond basic sleeves and strokers. Customers can now choose from realistic designs, premium products, larger-format options and specialized models built around very different experiences.
That includes Fleshlight products, torso-style masturbators, realistic vagina masturbators and brands such as King Cock.
The category’s #1 revenue position shows how important male-focused products have become within the local market.
#2 Vibrators
Vibrators rank second.
The strength of this category comes from variety. Shoppers can choose among compact beginner-friendly designs, wand-style vibrators, pressure-wave products, premium rechargeable models and couples-focused options.
Customers can also explore Magic Wands, LELO, Satisfyer and We-Vibe.
Rather than one style dominating the category, vibrators remain strong because they cover a wide range of preferences, power levels, features and price points.
#3 Dildos & Dongs
Dildos and dongs hold third place.
This category is increasingly about personalization rather than simply choosing a size.
Firmness, shape, texture, realism, flexibility, suction-base design and harness compatibility can all make a meaningful difference, giving customers much more control over finding something suited to their preferences.
#4 Lingerie
Lingerie ranks fourth.
Its place in the Top 5 shows that lingerie is not simply an accessory to another purchase.
For many customers, it is a standalone category — whether the goal is date night, confidence, gifting or simply finding something different from what traditional clothing retailers offer.
#5 Lubricants & Oils
Lubricants and oils round out the Top 5.
This is the practical side of the ranking.
Water-based products are versatile and easy to clean, silicone-based formulas generally provide longer-lasting glide, and hybrid formulas combine characteristics of both.
The biggest consideration is compatibility with the toy or material being used, which is why choosing the right lubricant matters more than simply grabbing the first bottle on the shelf.
Why This Kind of Local Data Matters
Adult retail trends are often discussed in broad national terms, but local shopping behaviour can look different.
This ranking is based on what SOURCE Edmonton customers are actually spending money on in 2026, which makes it a more grounded look at local demand than generic assumptions about what people are buying.
It also shows how broad the market has become. The Top 5 spans male pleasure, vibrators, dildos, lingerie and lubricants — five very different kinds of purchases serving very different needs.
How to Shop SOURCE Edmonton
Edmonton North
12930 97 Street NW
Open 24 hours a day, 7 days a week.
Edmonton West
10046 163 Street NW
Open daily until 11:00 PM.
Edmonton South
3360 Parsons Road NW
Open daily until 11:00 PM.
Local Delivery
Fast, discreet adult toy delivery across Edmonton is available, with most local orders arriving in under two hours. Delivery is $20 flat rate and is available 24/7 through Edmonton North.
Delivery times can vary depending on traffic, weather, order volume and delivery location.
Shopping Outside Edmonton?
SOURCE also offers local delivery options in nearby communities, including St. Albert and Sherwood Park.
The Bottom Line
The clearest takeaway from SOURCE Edmonton’s 2026 revenue ranking is that local demand is broader than the old stereotypes around adult retail.
Male masturbators lead the list, but the rest of the Top 5 spans vibrators, dildos, lingerie and lubricants — categories serving very different customers, preferences and shopping occasions.
That is what makes the ranking useful: it shows what Edmonton customers are actually choosing, not what anyone assumes they should be buying.
Explore the current Top 5 categories:
Male Masturbators | Vibrators | Dildos & Dongs | Lingerie | Lubricants & Oils
Shop online or visit one of SOURCE’s three Edmonton locations.
SOURCE Adult Toys
People • Pleasure • Privacy
Learn more about SOURCE on our About Us page or visit our Frequently Asked Questions.